THE Founder Newsletter 🌱

The art of Pretotyping

The art of pretotyping (yes, pretotyping not prototyping) or How a Venture Studio tests 100+ ideas per year to find out which ones to focus on.

1. They test 30/40 business ideas every 3/4 months

2. They identify THE idea

3. They sell before they build

4. They raise funds to scale.

Using a methodology that you can also apply, they launch one new business per year.

Their philosophy: Selling before building.

Hope you enjoy this talk I had with Farhad and feel free to share your thoughts with me here or on LinkedIn!

PS: THE BOOK you MUST READ if you want to learn about PRETOTYPING


Thank me later :p


I help founders fundraise & scale. Need help? Shoot me a message on LinkedIn :).

The Visionary VC helps founders access the network, knowledge, tools, and capital to accelerate their growth. 🚀

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